About Us
The Story Of Toro Puro, Your Trusted Cigar Merchant
Toro Puro was founded with a simple belief: The ritual of enjoying a cigar is not just about the smoke, it's about the moment.
Born in London in 2020, Toro Puro blends heritage with modernity. We offer a refined, curated experience for those who appreciate quality, storytelling, and craftsmanship. Whether you’re new to cigars or a seasoned aficionado, our mission is to elevate your moments with products that carry meaning.
"Tradition is not the worship of ashes, but the preservation of fire."
Gustav Mahler
This quote guides everything we do. Toro Puro exists to preserve the passion behind fine cigars, not as relics of the past, but as vessels of experience and connection.
From YouTube to Humidors: A Founder’s Journey
Lisardo Vivas, our founder and certified habano sommelier, started as a cigar lover and content creator. Through years of study and storytelling, he built a loyal community of enthusiasts who value not just cigars, but the entire ritual that surrounds them.
Lisardo’s vision was never just to sell cigars, it was to create a boutique space that felt personal, informed, and above all, worthy of the lifestyle he’d grown to love.
“A cigar at brunch with a single origin espresso. That’s a moment, and moments matter.”
– Lisardo Vivas
The Experience First, Always
Toro Puro is more than a store. It’s a club without walls. A digital lounge where product knowledge meets genuine appreciation. Every collection we offer, from cigars and accessories to lifestyle pieces, is handpicked for those who value subtlety, quality, and time.
You’ll find guides, pairings, educational stories, and thought-out recommendations across our site. We want every customer to feel informed, seen, and inspired.
"Cigars have long been a symbol of celebration, reflection, and good times. My journey began with a single question:
Why should such luxury be reserved for the few?"
Lisardo Vivas
Become part of our mission and indulge in this sophisticated lifestyle. Explore our curated cigar collection and experience the elegance and craftsmanship that define Toro Puro.
Toro Puro is a UK-based premium cigar boutique, founded by certified habano sommelier Lisardo Vivas. Explore our curated cigar collections, accessories, and lifestyle goods, rooted in craftsmanship and modern refinement.