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About Us

Founded in 2020, Toro Puro was born in London out of the desire to bring timeless luxury to the modern man. We bring the rich legacy of fine cigars and accessories straight from the source to you, ensuring that each product embodies quality and sophistication.

"Tradition is not the worship of ashes, but the preservation of fire."

Gustav Mahler

This philosophy drives Toro Puro to uphold the rich legacy of fine cigars and accessories while infusing a modern twist, aiming to keep the flame of tradition alive and vibrant.

Our founder and habano sommelier, Lisardo Vivas, has over ten years of experience in the field. A cigar enthusiast and connoisseur, Lisardo envisioned Toro Puro as a gateway to bring this sophisticated lifestyle closer to the modern man. “It is a pleasure to enjoy a cigar at brunch with a single origin espresso,” he says, highlighting the lifestyle that fine cigars bring to the modern man.

Enjoying a cigar is not just about the act itself; it’s a moment of therapy, a time for reflection, and an appreciation of craftsmanship. Each draw offers a meditative escape, allowing one to unwind and savour the complexities of life.

At Toro Puro, we are more than just a store. We are a diverse group of individuals who appreciate the finer things in life and share a love for craftsmanship and modern luxury. Connected by a shared desire to push the boundaries of tradition, our mission is to redefine the lifestyle experience.

We empower our community with knowledge about these indulgences because we believe this lifestyle should evolve rather than fade away. Our product pages offer detailed information, from flavour profiles and perfect pairings to educational posts, ensuring our community is well-informed and engaged.

"Cigars have long been a symbol of celebration, reflection, and good times. My journey began with a single question: Why should such luxury be reserved for the few?"

Lisardo Vivas

Become part of our mission and indulge in this sophisticated lifestyle. Explore our curated cigar collection and experience the elegance and craftsmanship that define Toro Puro.

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