Brand Identity
At Toro Puro, the brand is not just a visual signature, it’s a declaration of values. The name, translating from Spanish as “pure bull,” represents strength, clarity, and enduring character. It reflects our approach to curation, quality, and experience, from our boutique cigars to refined lifestyle pieces.
The Meaning Behind the Name
In the cigar world, a puro is a cigar crafted entirely from tobacco of a single origin, consistent, authentic, and true to its source. The toro is a classic vitola known for balance and refinement.
Together, Toro Puro is more than a name. It’s a quiet statement of craftsmanship, heritage, and masculine elegance.
Crafting the Mark
Our logo and monogram were born from a clear vision: to balance minimalism with meaning. Designed in collaboration with a UK-based studio, the result is a clean, modern identity that speaks softly but confidently.
The Mark: A Symbol of Timelessness
Our brand mark is designed to evoke a classic look that honours the past while standing the test of time. It features a capital "T" and creatively incorporates the double "R" found in "toRo puRo," symbolising our brand's continuity and strength. This mark is not just a logo; it is a symbol of our dedication to maintaining a timeless appeal while embracing modernity.
Topography as Tribute
To honour the journey behind Toro Puro, our designer created a custom topographical pattern based on Caracas, Venezuela, birthplace of our founder. This subtle detail now runs through parts of the brand, representing personal heritage and a commitment to authenticity.We are developing personalised product offerings that feature similar topographical designs, allowing our customers to own something truly unique.
Designed with Heritage and Intent
Toro Puro stands at the intersection of tradition and modernity. Every brand element, logo, colour palette, typography, is crafted to echo the legacy of cigar culture while appealing to the sensibilities of today’s refined audience.
The Colours of Toro Puro
* Blue: Authority, calmness, and quiet luxury. It signals trust and understated confidence.
* Beige: Warm, timeless, and neutral. It grounds the visual identity and invites calm.
These colours were chosen to feel as enduring and balanced as the brand they represent.
Toro Puro is more than a store, it’s a lifestyle boutique built for those who value craft, culture, and community. Everything we design is a continuation of that experience: thoughtful, refined, and quietly bold.
