Box Customer

At Toro Puro, our name is more than just a label; it’s a statement of our values and identity. Translating from Spanish as "pure bull," our name encapsulates the essence of what Toro Puro stands for: strength, purity, and manliness. This powerful combination is reflected in everything we offer, from our carefully curated selection of premium cigars to our luxurious lifestyle products and accessories.

The term "puro" holds a special place in the world of cigars. It denotes cigars crafted from tobaccos sourced from a single denomination, ensuring a consistent and pure flavour profile. The word "toro" refers to a specific cigar size, known for its perfect length and girth, allowing the tobacco to burn slowly and evenly, enhancing the smoking experience. Together, "Toro Puro" symbolises a commitment to excellence in craftsmanship and the embodiment of masculine elegance.

Crafting the Logo and Mark

When we set out to create our logo and brand mark, our vision was clear: a modern, minimalist design that exudes masculinity while paying homage to rich heritage of our products. We sought to create a look and feel that would resonate with our audience and build a strong connection with our community.

To achieve this, we collaborated with a local design studio here in the UK. They understood our vision and translated it into a logo that is clean, elegant, and unmistakably luxurious. The minimalist font used in our logo is sophisticated yet straightforward, making it easily recognizable to our customers.

The Mark: A Symbol of Timelessness

Our brand mark is designed to evoke a classic look that honours the past while standing the test of time. It features a capital "T" and creatively incorporates the double "R" found in "toRo puRo," symbolising our brand's continuity and strength. This mark is not just a logo; it is a symbol of our dedication to maintaining a timeless appeal while embracing modernity.

Unique Topographical Graphic

To add a unique and personal touch to the brand, our designer created a topographical map graphic of Caracas, Venezuela, the birthplace of our founder. This graphic symbolises the personal journey and heritage of Toro Puro. As we are so proud of what we are creating with Toro Puro, we want to bring to our community a personalised service where we will be offering a selection of products that can be customised with similar topographical designs, making each item truly special.

Designed with Heritage and Modernity Our design philosophy is rooted in the belief that heritage and modernity can coexist harmoniously.

We wanted our branding to reflect the rich traditions of cigar craftsmanship while appealing to the contemporary tastes of our audience. The result is a design that not only pays tribute to the past but also guides it into the present with a fresh, modern look. Our collaboration with a UK-based design studio was instrumental in bringing this vision to life. From the logo to the colour palette and fonts, every element was thoughtfully crafted to ensure that our customers would be excited and proud to be part of our journey.

Our Colours: Elegance and Stability

  • Blue: We chose blue for its associations with elegance, authority, and luxury. It’s a colour that conveys calmness and stability, creating an impression of quality and refinement. Blue’s ability to evoke these feelings makes it a perfect choice for our brand, ensuring that our products are perceived as premium and trustworthy.
  • Beige: Beige complements blue by adding a sense of calmness, neutrality, and simplicity. This warm, understated colour creates an inviting and comfortable atmosphere, enhancing the overall experience for our customers. Beige’s timeless appeal and subtle elegance serve as the perfect backdrop, allowing other elements of our design to stand out.

At Toro Puro, we are more than just a store; we are a sophisticated men’s lifestyle boutique that caters to those who appreciate the finer things in life. Our commitment to quality, heritage, and modern luxury is reflected in every aspect of our brand identity. We invite you to discover our premium collection of cigars, accessories, and lifestyle products.